graphic design – During my practice as an Independent design professional, whenever I am assigned a new project, I usually have to go through a long run-up of briefings, meetings, and presentations with the prospective client. These involve traveling which seems like a nightmare in the Delhi traffic. Although I believe it’s pertinent creating a wholesome connection with the client and understanding his ‘vision’ before coming up with any ideas, it proves to be a very exhaustive process.

graphic design – But working on ‘White Water’ packaging design was a pleasant experience for me…the entire project took about 5-6 weeks to conclude during which I NEVER met the client, in person! 
The packaging design project involved conceptualizing and designing the brand identity for a brand label to be launched by GOOD LIVING INDIA. The brief was very detailed and the feedback always very well defined. There were many telephonic conversations, lots of emails back and forth but the entire project was completed minus any ‘meetings’.

Have you had a similar experience? Write about it in the comments section.

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